We profile case studies from our company and coaches like us who are passionate about what they do for businesses of all sizes. This is not just a job or income stream; it’s also our passion and joy to see organizations succeed. We will keep adding to this page as often as we are able.Case Study: Step-by-Step Elevator Pitch
Dave and Yvette are in the travel industry. They offer a business opportunity where couples can join their down line… at which time they help them set up an in-home travel agency that books trips and vacations for families. The couples that join their organization can make a very nice income every month working from […]
Case Study: Step-by-Step Donut Shop Example of Marketing Fundamentals
Innovation is always the key to success for any small business. In this case study, we’ll show you how a donut shop, as mundane as it may be, can find new, innovative, and creative ways to inexpensively position itself as a dominant force in its market. Through innovation, it’s possible for any small local business […]
Case Study: Step-By-Step Chiropractor Program
How a Little Known Chiropractor Turned His Business Into A Lead Generating Money Machine I had a client who was a chiropractor. He called me and asked me to take on his marketing program, with the goal of doubling his business. Like most chiropractors, he was trying to be everything to everyone. He treated back […]
Case Study: Not Selling The Whole Solution
The Situation A medical-equipment company with a good product was thriving in a growing market after years of increasing demand. The company was number one in the market, but its service revenues were down because its reps were selling only the equipment and initial training. Their service revenues were the most profitable aspect of the […]
Case Study: Critical Sales Performance Indicators
The Situation A medium-sized technology training company was getting ready to do an IPO in a fairly warm market. For the last two and a half years, the company had been cleaning everything up and repackaging itself for that special day. Its growth and market positions were right where it wanted them to be. The […]
Case Study: Market Going Flat
The Situation The CEO of a small telephone-systems company was looking for a way to stand out in a sea of competitors in a market that was going flat. Analysis We took a close look at the company’s strengths, its ideal client profile, and its sales reps’ ability to position and sell at an executive […]
Case Study: More Funding For A Portfolio Company
The Situation A VC firm had a portfolio company requesting another round of funding. The company’s results to-date had fallen short of expectations but they appeared to be on the right track. The VCs were wondering if they should put more money into the business and what would need to happen in order to […]
Case Study: The Wrong Sales Process
The Situation A professional services company had a handful of junior sales reps, all of whom were missing their numbers. The CEO was frustrated because they had a strong direct-mail program that was producing a very high call-in rate. However, the call-in conversion rate was quite low and generating far less revenue/sales than projected. […]