Freemium Marketing?

We tackle some low-cost ways of bringing customers in who want what you have to offer.

Just (Don’t) DM Me

When is it okay to Direct Message someone on social media that you are not connected to? There are times, mostly in the sales process of business, when you need to reach out to prospects or leads and e-mail or phone/SMS messages don’t cut it. Social media now is a great alternative for this but […]

Is It Okay to Text Customers?

We continue by exploring the ettiquette around sending text/SMS messages to customers for sales and marketing and communication

Is It Okay to E-mail You?

E-mail is a crucial part of good customer process communication so we outline when it’s acceptable and when it’s not.