Dave and Yvette are in the travel industry. They offer a business opportunity where couples can join their down line… at which time they help them set up an in-home travel agency that books trips and vacations for families. The couples that join their organization can make a very nice income every month working from home… and they are also entitled to huge discounts on some spectacular trips as well. Unfortunately, Dave & Yvette weren’t very good at getting that message out very effectively to their prospects. Their very first elevator pitch sounded like this… “We help people diversify their

Innovation is always the key to success for any small business. In this case study, we’ll show you how a donut shop, as mundane as it may be, can find new, innovative, and creative ways to inexpensively position itself as a dominant force in its market. Through innovation, it’s possible for any small local business to compete and even beat its larger competition. We will use the following six areas to highlight how this can be done quickly and inexpensively: (1) effective branding, (2) gathering customer contact information, (3) working the local area, (4) joint ventures, (5) working the database,