Ad Works System
Be Ready when the time is right to advertise online
Though we have a proven, client-getting foundation, which will bring your Wellness business new customers over and over with minimal effort on your part, the reality remains that at some point you will want to reach new audiences for what you offer. There is still no better time-tested way of doing this than advertising. In the digital age this means advertising online with Google Ads, Meta Ads (Facebook and Instagram), and a few other resources to reach niche segments of the population.
Which tool that you use depends on your type of business, what you offer, and the message you want to give them. Google Ads work best for local customers who know what they are wanting, and they want it to be nearby. However, Facebook Ads by Meta work best if you need to show someone more about you before they click in more of a “digital billboard” style. Whatever your choice, navigating the control panels and ad centers can be frustraiting and confusing. Plus, you may not be getting the most value for your ad money as it gets chewed up quickly with little result. That’s why we offer the Ad Works System to help you set up the campaigns, get the customer reach size just right for th eamount of money you want to spend and the locations where you want ads to show, and the help to interpret the data as it comes in that you will want.
And yes, we know that we are leaving out video and video ads. This is why we have the Video Works System.
IMPORTANT NOTE: Any prices quoted for this system DO NOT include Ad Spend
Google Ads & Google Local
Each of us proves over and over that when we want to locate something, we “Google” it. If it’s something specific or local we have become accustomed to seeing local businesses appear with what we are looking for. If your Wellness business has a local address, facility, studio, or location that you see customers at or work from as you serve a given area, then Google is your best bet. The ad choices are confusing though, and there are little tips and tricks you need to get value for your money and end up in the “Map Pack” and top areas of Google searches on page one. That’s where we come in to set up accounts correctly and maximize performance.
Meta Ads for Facebook & Instagram
On the other hand, Facebook and Instagram (now collectively Meta) are great for showing the value of what customers want before they realize that they want it, and want it specifically from you. With Meta Ads, you can show more pictures and information to catch people’s attention within targeted areas, age groups, and lots of other identifiable characteristics. While this is similar to Google, Meta delivers it in a “targeted billboard” style for people who are just browsing. We set up the ads, target them for the best value, and report results on an ongoing basis.
Though Facebook and Google will encompass the majority of places where your advertising dollar will go the farthest, there are other places where you can effectively spread the word about your area of Wellness improvement. These include other social media outlets like Twitter, Pinterest, LinkedIn and other niche sites that don’t require video. Radio and Direct Mail can also make a difference if used creatively. We are here to guide through all of these options and their usefulness to your growing business.
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Ad Campaign Setup
We work with you and put together the campaign that gets the best results for yoru goals. We then put everything in place for you to get the best results, set the timeline, configure the ad to reflect what you want to say and how you want to say it, and kick things off.
The best ad setups in the world don’t mean much unless you track the results on a continuous basis. We do, and send you regular reports, tracking how your ads are performing, who they are reaching, and how far through the customer journey your prospects are going up to calling you, booking appointments, coming in, or ordering services or products from you. We are with you every step of the way.
Part Of our plugin projects
Of course, this project will become a part of our Plugin Projects once it’s created and finished. This gives you access to all of our customer-getting strategies, tools, and methods. We are also constantly building on these strategies with new done-for-you automations and outside connections to handle the back office items and “little things” so you don’t have to. Each Project has its own billing and circumstances but they all fit into our systems nicely so you’re not left out there.