Digital Works System

Laying a solid foundation for businesses who don't need to be local

You don’t need a website or an online shop, yet your business is not tied to one local area either, so the world is truly your oyster. We have assembled a handful of foundational tools which come alongside your existing efforts to help you attract clients by getting noticed across the board. More important however are the tools we include to help those clients stay with you and bring their friends to buy what you have. If all of this sounds like what you have then the Digital Works System is right now for you. Later we can leverage our Blocks or upgrade to something more if your needs change and another System makes more sense.

Message Marketing

If you liked what we do in the trial, then wait until you see what else we can do with Message Marketing. First, we use it as a quick tool to reach out to current and former customers with an offer to come back and buy from you again. Depending on the offer, success rates range from 30%-50% where even 1-2 more customers can economically matter to your organization. Second, we put automations in place to address customer follow-up around appointments and interactions, so your business is in constant contact with its customers at the time they need to hear from you most. Together, these aspects of message marketing help client retention and customer success.

SEO Foundation

Search Engine Optimization, or SEO, is the analytical art of getting your listing to the first page of Google searches and/or the top three of the “map pack” organically without help from advertising. Research shows us that 97% of those who need turn to online searches looking for solutions. Of those, nearly 90% of searchers won’t go past the first page to find what they are looking for. We take a ground-up approach which is less expensive for a growing business with a similar effect. We capture all three elements of a reasonable SEO effort with over 300 local, unique, listings and linking articles (backlinks) covered in one swoop. We also look at your keywords and on-page content from your website to ensure that everything matches. This approach takes less time than a typical SEO engagement to show results. What normally takes 3-9 months takes just a few weeks with our methods.

SEO Performance Search Graphic
referrals welcome sign

Referral Program

Whether you know it or not, referrals are your most powerful, most economical, tool in the arsenal to support your business. This is because referred customers are more than 75% likely to buy from you IF they are referred by someone who had a good experience with you. At JKL Works, we advocate a Pay For Referrals system both to our clients AND in our own business. The reason is simple. We will spend far less money rewarding a good customer for bringing their friends than we will spend with any other sales or client method there is. Imagine how much fun life would be if every customer of yours just brought one more person to you. Then, let’s talk about what that looks like for your business.

Ready to Get Started?

Schedule a 20-Minute Discovery Call Today

If at any point you have seen what you need, let’s take about 20 minutes to get to know each other to see if there is a fit. You will know at the end of the call if you want to continue. If you have a list of former or current customers we can show you results for free using our Customer Discovery Method and a few days’ time.

Reputation Management

We all look for reviews when we are trying something new, so those online reviews should be accurate and fair for your business. 3 out of 4 people trust companies with positive online reviews. Our Reputation Management service gets those reviews from recent customers and puts a process into place that asks for reviews after you do business with someone, so you don’t forget. Every additional one-star Yelp rating causes an increase in the business’s revenue as high as 9% so you literally can’t afford to be without this.

Reputation management
Online Presence on three devices

Online Presence

If you want customers to find you, then your online listing must be where they look, shown to them in multiple ways, and have quick channels set up to get to customer contact or purchase. To make this happen, we leverage Google Business and even Google Local where available. We connect this with your Facebook Page, an Instagram Business Account, and a Pinterest or LinkedIn Page if appropriate. We make sure all profiles match with correct contact information and descriptions. Google wants everything to be real and synchronized so this is simple but important to your success.

Newsletters & Nurturing

It’s almost a given these days, though with not enough businesses, that if you interact with them in some way you will begin to receive e-mails and possibly text messages. Though this is annoying for some, you see it a lot because it serves a valuable purpose. We coach you through putting together a regular weekly or monthly newsletter so you stay connected to your customers. If they interacted with your business, bought something, booked an appointment, or abandoned a shopping cart for any number of reasons, then a good nurturing campaign and well-placed newsletter can help keep your company top of mind.  Plus, with a good referral program or offer to come back in place for each contact, you stand a good chance of getting a sale or two which more than makes up for the time spent putting this information together.

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