Get just the website you need to help your business thrive
With this package, we take what was started in the Brand Works System and the Digital Works System but add a website which many businesses need. Not every business needs a full website, but every business does need a presence online. What constitutes your online presence is what this package is all about. We are here to help you make sense of it all and only get what you need to grow your business.
For some, a small 2-page Funnel Mini-site is all that they need. For others, especially now, that need to sell things online in addition to in-store then a full e-Commerce Site might be for them. Other organizations might benefit from a site with more spaces for information and a blog. We can help sort through what you really need and what is overkill. We add lots of extras to drive people coming to the site and engaging with your business as part of our value-added propositions.
From a simple website to a grand, complex, online resource
Every business needs a website, but the size and complexity of that site varies. It’s up to an experienced business professional to provide good counsel on the size or complexity of online presence which is appropriate to your needs. At JKL Works, we provide a lot of value in the websites and back office processes that we set up for you, but don’t sell you on more than you need.
No matter if it’s a small “mini-site”, a standard website, or something larger and more complex than average, we can scale to meet your needs with a great-looking, SEO-optimized, website with all that you need to get things going.
Our Works CRM System combines two vital background services into what we call Message Marketing. First, we use it as a quick tool to reach out to current and former customers with an offer to come back and buy from you again. Depending on the offer, success rates range from 30%-50% where even 1-2 more customers can economically matter to your organization. Second, we put automations in place to address customer follow-up around appointments and interactions, so your business is in constant contact with its customers at the time they need to hear from you most. Together, these aspects of message marketing help client retention and customer success.
Whether you know it or not, referrals are your most powerful, most economical, tool in the arsenal to support your business. This is because referred customers are more than 75% likely to buy from you IF they are referred by someone who had a good experience with you. At JKL Works, we advocate a Pay For Referrals system both to our clients AND in our own business. The reason is simple. We will spend far less money rewarding a good customer for bringing their friends than we will spend with any other sales or client method there is. Imagine how much fun life would be if every customer of yours just brought one more person to you. Then, let’s talk about what that looks like for your business.
Ready To Get Started?
Schedule a 20-Minute Discovery Call Today
If at any point you have seen what you need, let’s take about 20 minutes to get to know each other to see if there is a fit. You will know at the end of the call if you want to continue. If you have a list of former or current customers we can show you results for free using our Customer Discovery Method and a few days’ time.
We all look for reviews when we are trying something new, so those online reviews should be accurate and fair for your business. 3 out of 4 people trust companies with positive online reviews. Our Reputation Management service gets those reviews from recent customers and puts a process into place that asks for reviews after you do business with someone, so you don’t forget. Every additional one-star Yelp rating causes an increase in the business’s revenue as high as 9% so you literally can’t afford to be without this.
SEO & Online Presence
Search Engine Optimization, or SEO, is the analytical art of getting your listing to the first page of Google searches and/or the top three of the “map pack” organically without help from advertising. Research shows us that 97% of those who need turn to online searches looking for solutions. Of those, nearly 90% of searchers won’t go past the first page to find what they are looking for. We take a ground-up approach which is less expensive for a growing business with a similar effect. We capture all three elements of a reasonable SEO effort with over 300 local, unique, listings and linking articles (backlinks) covered in one swoop. We also look at your keywords and on-page content from your website to ensure that everything matches. This approach takes less time than a typical SEO engagement to show results. What normally takes 3-9 months takes just a few weeks with our methods. We then ensure your Google Business and Social Media Presence is optimized to match which helps the process along much faster.
Newsletters & Nurturing
It’s almost a given these days, though with not enough businesses, that if you interact with them in some way you will begin to receive e-mails and possibly text messages. Though this is annoying for some, you see it a lot because it serves a valuable purpose. We coach you through putting together a regular weekly or monthly newsletter so you stay connected to your customers. If they interacted with your business, bought something, booked an appointment, or abandoned a shopping cart for any number of reasons, then a good nurturing campaign and well-placed newsletter can help keep your company top of mind. Plus, with a good referral program or offer to come back in place for each contact, you stand a good chance of getting a sale or two which more than makes up for the time spent putting this information together.