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Online Presence

January 12, 2022

Online Presence on three devices

Online Presence is a key part of any digital marketing strategy as we define what it is and why you need it.

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We start a series of posts breaking down each of the core services we offer with a look at your online presence. This is a core service of ANY business that is trying to make it in today’s marketplace. If you have a physical address where customers come, a service business covering a territory, or a multi-location or national product, you can benefit from an accessible online presence. This listing is sometimes called an NAP Listing (Name, Address, Phone) because at its core that’s what it is. However, this listing can be so much more and you should be exploiting all that it has to offer for your business.

In addition to the basic info above, you can list a website, sales or support e-mail address(es), hours of operation, service areas, products, services, and special offers. Product, Service, or Business photos can be shared and Google even offers an AI-driven video about your business for its Google My Business (GMB) listing. Also, in the case of GMB and Facebook, people use their business pages to post a “blog” with wins, specials, and testimonials about their business from customers.

In fact, that’s where our service starts with Google My Business, a Facebook Page, and a LinkedIn Company Page as we set them up or optimize them to be their best. Just having these three pages set up alone will exponentially raise awareness of your company and begin to include you in searches where over 90% of potential customers look when they need what you offer. However, we don’t stop there as these listings alone only can go so far. We also list you in over 300+ directories and web searches that matter including map services where appropriate and even voice searches from Google or Amazon Alexa. Research is now showing that having an “omnichannel” approach helps you show up in Google searches that much faster and improves Search Engine Optimization, Social Media Marketing and more.

This service is offered in each of our core systems: Brand Works, Digital Works, Website Works, and Profit Works because without it the rest just don’t work well. Online Presence is the foundation of any digital marketing strategy and should be core to what you do for your business whether we handle it or not.

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