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The New Potential of Twitter?

April 27, 2022

Elon Musk buying Twitter seems to have the potential for social media to do what it originally was supposed to do and we should notice

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As you are probably well aware, Billionaire Elon Musk’s bid to buy Twitter was accepted by its Board of Directors on Monday. This is pretty much the only way things could have “ended well” as a PR disaster for Twitter was looming which risked destroying the social media platform. Fortunately, this was not the case and now the burden is on Mr. Musk to do what he says he is going to do with it. He is saying “all the right things” even for more liberal leaning people but it remains to be seen if he can change the scope and face of social media as he has the automobile.

If you haven’t been back to Twitter recently, it has truly become a cesspool of opinions and body-shots at anyone and everyone. And yes, people not only named Trump are routinely banned from the site for reasons which aren’t evenly distributed. Yet this Times Square (as opposed to Town Square) of social media still has one of the largest user bases of any service, a legacy standing as one of the first social media platforms, a viable API to attach to other services, and people who somehow are still able to put out really good work and advertise there.

The old quote from Evelyn Beatrice Hall (not Voltaire) has never been more true. “I disapprove of what you say but will defend to the death your right to say it.” This is the platform that social media should be…open to all whether you like what they say or not so long as no laws per country are broken. Most of us dismiss trolls anyway if they don’t make any valid points as to why your post was wrong and just want to spew. The extreme of this disagreement could end up in a libel lawsuit but that’s a risk you should be willing to take if you’re going to attack someone. Even marketing people like us get banned or shut down from Facebook, Twitter and the like, for reasons that are unclear and probably really arbitrary.

So this is a watershed day for social media who supposedly wanted regulation just a couple of years ago. As with so many things which make America the envy of other peoples, the market will dictate what happens here to Twitter and we only need to pay attention. If the openness which is being promised actually appears, this will truly change social media going forward. Think before you hate this post.

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