Since the time of the late Stephen Covey, and perhaps before, companies of all sizes struggled mightily with the concept of their vision and mission statement. Though I have been a part of crafting several, I have never seen a guide to creating them quite like this image from one of my mentors, Amiee Ball. May this prevent you from getting hung up on this and paralyze your efforts to get your business going.

Mission Statement and Vision explained - taken from Amiee Balls Business & Growth Secrets Facebook Page